About Mystore
Mystore®, the trailblazing product of Hippo Innovations Pvt. Ltd., is an initiative to democratize Ecommerce in India. Despite all the hype about Ecommerce in recent years, India is still lagging behind other countries in terms of ecommerce penetration. Mystore is step towards accelerating that adaption for the 40 million SMBs in India and give them a platform to have a quality Ecommerce presence without fixed costs or steep commissions that marketplace charge.
Mystore Marketplace
Mystore® is India’s first ONDC‑connected marketplace, designed to empower enterprises, SMEs, D2C brands, and local retailers to sell online without the high costs and restrictions of traditional platforms. Built on the robust MystoreNEXT (formerly StoreHippo) platform, it offers a comprehensive ecommerce ecosystem—including product catalog management, order processing, logistics connectivity, and payouts—all with full compliance to ONDC standards.
Specializing in dealer-network‑based quick‑commerce, Mystore enables brands to launch local marketplaces quickly by leveraging their existing dealer or retailer networks for hyperlocal fulfillment. This model supports rapid expansion in India’s quick commerce market with minimal infrastructure cost.
Mystore also features Mystore Genie, an AI agent built on Google Cloud’s agentic AI framework. Genie offers natural, conversational product search through voice or text, improving product discovery and conversion across ONDC buyer apps.
MystoreNEXT
MystoreNEXT is the enterprise-grade ecommerce engine that powers Mystore Marketplace and other brands. It is an AI-powered, composable ecommerce platform engineered for B2B, B2C, D2C, hybrid, and hyperlocal commerce models.
Key features include:
- Rapid store setup: Launch online stores and workflows in minutes, including multi-channel (web, app, WhatsApp, ONDC) and seller/distributor-led models.
- Multi‑vendor & multi‑channel: Tools like Master Catalog, seller management, and channel integration enable centralized control over inventory, pricing, and availability across vendors and channels.
- AI‑driven commerce tools: Semantic search, automated product recommendations, content generation, and smart cataloging help brands scale intelligently and personalize experiences.
- Plug‑and‑play integrations: Seamlessly connect ERP, CRM, POS, logistics, and payment systems from day one.
- Hyperlocal and ONDC ready: Built to support hyperlocal delivery (dealer-powered logistics) and full ONDC network integration with compliance and buyer visibility out of the box.