About Mystore

Mystore® is a fully managed, AI-powered ecommerce platform that provides a complete ecosystem to help Indian businesses of all sizes build, manage and grow their online commerce operations.

From small sellers, artisans, FPOs and SHGs to D2C brands, established retailers, enterprises and government organisations, Mystore offers complete ecommerce solutions for D2C, B2B, B2B2C and multichannel business models.

Whether you want to launch your first online store, connect an existing ecommerce business or expand across new sales channels, Mystore brings together everything you need, from storefront creation and marketing to payments, inventory, shipping, fulfilment and customer support.

With built-in AI, agentic commerce capabilities and integrations designed for Indian businesses, Mystore helps you reach more customers, manage everyday operations and grow without relying on multiple disconnected tools.

What Can You Do With Mystore?

Mystore goes beyond building an ecommerce website or listing products on marketplaces. It gives businesses an integrated platform to manage their entire online selling journey.

1. Build Your Online Store or Connect an Existing One

Start selling online with your own branded ecommerce storefront, ready-to-use themes and built-in commerce tools. Already selling through Shopify, Amazon or other platforms? Mystore offers options to bring your existing catalogue and expand your business across additional channels.

2. Sell Across Multiple Ecommerce Channels

Reach customers wherever they prefer to shop. Sell through your own online store, WhatsApp, branded Android and iOS apps, online marketplaces, the ONDC Network and AI-powered shopping channels. Manage connected selling activities without building a separate commerce system for every channel.

3. Build Dealer-Powered Hyperlocal and Quick Commerce Solutions

Digitise your existing dealer, distributor or vendor network to build hyperlocal marketplaces, B2B2C platforms and quick commerce solutions without investing in dark stores. Enable location-based product discovery, route orders to nearby dealers and manage local fulfilment from one platform. Expand your digital reach while leveraging your existing offline network and inventory.

4. Build and Manage Multiple Stores With Multistore®

Launch dedicated stores for different brands, regions, customer segments or D2C and B2B businesses, each with its own catalogue, pricing and storefront experience. Mystore's Multistore® solution lets you manage all stores from a single backend, centralise inventory and orders, and expand into new markets without duplicating your ecommerce infrastructure.

5. Manage Your Entire Ecommerce Business

Run your day-to-day operations with integrated tools for product catalogues, inventory, orders, payments, GST invoicing, marketing campaigns, promotions, customer support and business analytics. Keep your commerce workflows connected as your business grows across channels.

6. Simplify Shipping and Fulfilment With AI-Powered ShipKaro®

Manage ecommerce logistics smarter with Mystore's AI-powered ShipKaro® shipping aggregator. Connect with 30+ logistics partners, compare shipping rates and use AI-powered carrier selection to find suitable shipping options based on cost, serviceability and delivery requirements. Automate shipping labels, order tracking, returns and delivery exception management, while handling fulfilment across multiple selling channels from one dashboard.

7. Grow With an AI-Powered Core and Agentic Commerce

Mystore brings AI into everyday ecommerce with an AI-powered core and a workforce of specialised AI agents that simplify operations, automate tasks and improve shopping experiences.

• Mitra AI Agents (Seller-Side): Help businesses with seller registration, store building, catalogue creation, product image editing, marketing, logistics and seller support.
• Genie AI Agents (Buyer-Side): Help shoppers discover and buy products through conversational shopping, while assisting customers with their queries and support needs.

With AI built across seller and buyer journeys, Mystore helps businesses reduce manual work, improve customer experiences and scale operations more efficiently.

Ecommerce Solutions for Every Business Size and Model

Mystore supports businesses at different stages of their digital commerce journey.

• Small businesses and MSMEs: Launch online stores, build a digital presence and start selling across channels with ready-to-use ecommerce tools.
• D2C brands and retailers: Build branded shopping experiences, connect marketing and fulfilment, and strengthen direct customer relationships.
• B2B and wholesale businesses: Manage business buyers, bulk orders, MOQ, RFQ, tiered pricing and wholesale workflows.
• Enterprises and dealer networks: Build B2B2C, multivendor, multi-store and dealer-powered commerce models with centralised catalogue, seller and order management.
• FPOs, SHGs, artisans and government organisations: Bring diverse sellers and product communities online with accessible digital commerce solutions.

Sell on the ONDC Network

Mystore is an ONDC Network Participant, operating as both a Seller Network Participant (SNP) and a Buyer Network Participant (BNP).

• Mystore Seller App: Enables eligible businesses to list their products on the ONDC Network and reach customers through participating buyer apps.
• Mystore Buyer App: Provides a buyer-facing platform where customers can discover and purchase products from sellers connected to the ONDC Network.

With simplified ONDC Network integration along with its broader ecommerce ecosystem, Mystore helps businesses extend their reach beyond their own stores and sell across multiple ONDC Network-connected channels.

Built for Indian Businesses Across Every Stage of Growth

Mystore brings together a complete, ready-to-use ecommerce ecosystem designed around the needs of Indian businesses. It lets them get started quickly with built-in commerce capabilities, India-ready integrations, and connected workflows, without relying on multiple plugins or third-party tools. As your business grows, expand into new channels, markets and business models without rebuilding your commerce setup.

Mystore brings together everything Indian businesses need to get started quickly and grow online, without juggling multiple plugins, tools or service providers. With built-in ecommerce capabilities, India-ready integrations and connected workflows, businesses can expand into new channels, markets and business models without starting from scratch.