Marketing Guide for sellers
Mystore is designed to support the growth of your ecommerce business, and effective marketing plays a key role in reaching more customers and increasing sales. To make this easier, Mystore offers built-in marketing tools that help you promote your store, improve visibility, and attract the right buyers—without any complex setup.
With these built-in marketing features, you can focus on running and growing your business while Mystore handles the technical setup.
Below are the key marketing tools available on Mystore to help you get more customers and improve conversions:
Meta Ads (Facebook Ads / Instagram Ads)
Promote your products to a large audience on Facebook and Instagram using Meta Ads. You can easily sync your product catalog using a product feed. You can also create custom feeds for specific categories, collections, or brands to run targeted campaigns.
Meta Pixel (Formerly Facebook Pixel)
Meta Pixel tracks visitor activity on your store and helps you run effective remarketing campaigns on Facebook and Instagram. Remarketing allows you to re-engage users who visited your store but did not complete a purchase. To enable this, you need to add your Meta Pixel ID in the store settings.
Google Merchant Center
Your Google Product Feed connects your store to Google Merchant Center and enables Google Shopping Ads. Mystore makes it easy to sync, submit, and manage your products. Once approved, your products can appear in relevant Google Shopping search results.
Google Tag Manager
Google Tag Manager (GTM) allows you to manage marketing and analytics tags without editing code. Mystore supports GTM so you can manage tools like Google Analytics and Google Ads from a single place.
Discounts
Attract more customers by offering discounts. Mystore’s discount engine allows you to create flat or percentage-based discounts for products, categories, collections, user groups, devices, and more.
Coupons
Coupons help drive traffic and encourage purchases. You can easily generate coupon codes from the admin panel and promote them across marketing channels.
Dynamic Marketing Pages
Create custom marketing pages to promote products based on geography, user segments, time, or device. These pages help you run targeted campaigns with ease.
Blogs
Use blogs to promote your store and improve brand visibility. Blogs allow you to share content, educate customers, and support your marketing efforts.
SEO
Search Engine Optimization (SEO) helps your store rank higher on search engines like Google, Bing, and Yahoo. Mystore offers built-in SEO tools and supports platforms such as Dareboost, Woorank, Google Search Console, and structured data testing tools.
Google Business Profile
A Google Business Profile helps your store appear on Google Search and Google Maps. Customers can easily find your business details, working hours, and reviews, improving trust and visibility.
Promotions Using Seller & Product QR Codes and Digital Catalog
Promote your store on the Mystore ONDC network using Seller QR codes, Product QR codes, and a Digital Catalog. These tools help customers discover your store and place orders quickly.
Affiliate Marketing
Affiliate marketing allows third parties such as influencers or partners to promote your products. Affiliates earn a commission for each successful order placed through their referral, helping you grow sales without high advertising costs.
Create Social Media Accounts
Create business accounts on platforms like Facebook, Instagram, and YouTube to promote products, engage with customers, and increase brand visibility.
Email Marketing
Email marketing helps you stay connected with customers by sharing product updates, offers, and important information. It also encourages repeat purchases after an order is completed.